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Tracking Biostimulants + Marketing Fundamentals
Purpose
Tracking key metrics in the rapidly evolving biostimulant market and showing companies how to succeed.
Target
Farmers & Retailers
Sample Size
1000
Focus
Biostimulant products
Geography
Canada & USA
Key Questions
- How have the general attitudes of growers and retailers changed?
- How many farmers used a biostimulant in 2026?
- Which categories are changing the most? How does use differ across regions, demographics, and years?
- For each brand and category, how satisfied are users?
- How committed are customers to ongoing use?
- How much business is repeat versus new users (churn rate)?
- How detailed do product benefits need to be to encourage a farmer to use a biostimulant?
- Who are the most knowledgeable sources of information?
- How strong is the brand recommendation by retailers?
- How helpful are the support actions of retailers and manufacturers?
- How many successful, local trials are needed to get a farmer to consider a biostimulant?
- Among those who have used a biostimulant across multiple years, how have attitudes and satisfaction changed?
- Do users switch between brands and biostimulant categories?
Study Content
- Attitudes, compared across regions and demographics
- Use by brand and category
- User satisfaction
- Commitment to ongoing use
- New versus repeat use
- Communicating benefits
- Sources of Information
- Retailer Recommendations
- Manufacturer & Retailer Support
- Trial Requirements
- Evolution of User Experience
Historical Data
Five Years 2022-2026
