When it comes to generics, there are four different segments of farmers - How does each see generic crop protection products? And how does that impact company strategies?
What Do Farmers Think of Grower Programs?
It is now common practice for Crop Protection and Seed companies to offer rewards programs designed to encourage farmers to purchase multiple products from their company. But what do farmers think of these…
Product Knowledge for Crop Protection Retailers – How Important Is It?
How much do retailers need to know about a crop protection product to feel comfortable recommending it to their farm customers? Will they recommend a product based on its reputation, or do they need to know its…
Do Company Perceptions Matter in the Seed Business?
We all know that product performance, especially consistently high yields year-after-year, is the most important driver of success in the Seed business. But what about farmer perceptions of the seed company…
What Touchpoints Have the Greatest Reach and Effectiveness for Crop Protection Products?
Touch, one of the five senses, is an important way of learning about a physical object. Now consider touch as a metaphor for communicating with your customers. Through a long list of contact points, a company can…
Should Crop Protection Company Reps Spend More Time On Farm?
Crop Protection companies employ reps to promote their products to farmers and retailers. Some companies wonder how much time their reps should spend working directly with farmers. What is the return on investment…
Are Crop Protection Companies Wasting Money on Advertising?
Many farmers think that advertising is a waste of money. But does advertising have an impact on what farmers buy? Or are there other ways crop protection companies could invest their resources more effectively?